Network for two years will overtake magazines in terms of advertising

By 2010, the network will bypass the largest advertising market magazines, and will assign to this parameter is only advertising on television and in newspapers, the study said the agency ZenithOptimedia, the data from which the newspaper The Guardian.

The share of online advertising in 2010 will have 11.5 percent of the global cost, estimated at 530 billion U.S. dollars, nearly $ 61 billion. Television will hold 37.5 percent of the market, and newspaper advertisements - 25.4 percent.

In addition, in 2010, as predicted by ZenithOptimedia, a threshold of 15 percent of the market for Internet advertising will cross in ten countries around the world. Currently, only four countries can boast such a high rate - Denmark, Norway, Sweden and the UK.

A significant portion of the additional costs of internet advertising will provide developing countries. For example, China, who now spends on advertising a $ 2.6 billion in two years will spend $ 7.5 billion.